W88 Complete Sponsorship History – All Football Club Partnerships
Since its first foray into top-flight English football in 2018, W88 has built an unparalleled sponsorship portfolio spanning multiple Premier League clubs across successive seasons. Below is a comprehensive record of all confirmed W88 football sponsorships.
W88 Premier League Sponsorship Timeline
- 2018–20: Wolverhampton Wanderers – W88's debut Premier League shirt sponsorship, described as the largest deal in Wolves' history. The partnership ran for two seasons as Wolves established themselves in the top flight following their Championship-winning promotion.
- 2019–20: Crystal Palace – W88 simultaneously held shirt sponsorships with both Crystal Palace and Aston Villa during the 2019–20 season, demonstrating the brand's commitment to maximising Premier League visibility.
- 2019–20: Aston Villa – W88 signed on as Aston Villa's principal partner following the club's promotion from the Championship via the 2019 play-off final.
- 2022–23: Fulham – W88 partnered with Fulham when the west London club secured promotion back to the Premier League under Marco Silva.
- 2023–24: Burnley – W88's fifth Premier League shirt deal was with Burnley, covering both men's and women's first teams. The partnership also included stadium perimeter branding at Turf Moor.
- 2023–24: Leicester City – W88 also partnered with Leicester City during this period, further extending the brand's multi-club Premier League presence.
- 2025–26: Sunderland AFC – W88's most significant sponsorship to date. The deal, described as the largest commercial agreement in Sunderland's 150-year history, covers all three kits and includes official Asian betting partner status.
Cumulative Impact
Across seven confirmed Premier League partnerships, W88 has achieved sustained brand presence at the highest level of English football over eight seasons. This consistent exposure has made W88 one of the most recognisable Asian betting brands among football fans in both the UK and across Asia, where Premier League matches attract enormous television audiences.
With the Premier League's front-of-shirt gambling ban taking effect from 2026–27, W88's Sunderland partnership marks the culmination of a remarkable eight-year sponsorship journey through English football's elite tier.
