About W88 – Asia's Leading Online Betting Sponsor
W88 is a globally recognised online sports betting and casino operator that has built a strong international profile through strategic partnerships with some of Europe's most prestigious football clubs. Founded in 2013 and headquartered in Makati, Philippines, W88 operates under gaming licences issued by offshore regulatory authorities including the First Cagayan Leisure and Resort Corporation.
W88 Company Overview
- Founded: 2013
- Headquarters: Makati, Philippines
- Parent Company: Marquee Holdings Ltd.
- Primary Markets: Asia-Pacific region, with growing presence in global sports sponsorship
- Products: Sports betting, live casino, online slots, poker, and virtual sports
- Platform Focus: Mobile-first experiences with localised language support for Asian markets
W88 Sports Betting Platform
W88 operates a comprehensive sports betting platform that covers thousands of events daily, with a particular focus on football, basketball, tennis, and other popular sports across Asian and European markets. The platform is specifically designed with an interface optimised for Asian players, offering multilingual support and competitive odds across major sporting competitions.
W88 Live Casino
Alongside its sportsbook, W88 offers an extensive live casino product featuring real-time dealers across baccarat, roulette, blackjack, and a range of Asian-favourite table games. The live studio environment provides an immersive gaming experience that appeals to its core demographic.
Global Sponsorship Strategy
W88's sponsorship of Premier League clubs serves a dual purpose: increasing brand recognition among European football fans while simultaneously providing credibility and visibility to market its products to Asian audiences who follow English football closely. The brand has partnered with Wolverhampton Wanderers, Crystal Palace, Aston Villa, Fulham, Burnley, Leicester City, and most recently Sunderland AFC.
