Explore the record-breaking W88 sponsorship of Sunderland AFC for the 2025–26 Premier League season.
W88 is a leading Asian online sports betting and casino brand that has established itself as one of the most prominent shirt sponsors in Premier League history. Since 2018, W88 has partnered with seven English top-flight clubs, consistently backing newly-promoted sides and delivering record commercial deals that support their ambitions at the highest level of English football.
The brand's most significant partnership to date is with Sunderland AFC for the 2025–26 Premier League season, described by the club as "the largest commercial deal in the club's 150-year history." W88 serves as both principal partner and official Asian betting partner for the northeast club, whose return to the Premier League after an eight-year absence represents one of football's great comeback stories.
W88's sponsorship portfolio spans Wolverhampton Wanderers, Crystal Palace, Aston Villa, Fulham, Burnley, Leicester City, and Sunderland — a collection that reflects the brand's commitment to English football and its strategic objective of connecting Asian markets with the world's most-watched domestic league.
