W88 Sponsors Burnley FC – A Fifth Premier League Partnership
In June 2023, Burnley FC confirmed W88 as the club's official front-of-shirt sponsor for the 2023–24 Premier League season. This agreement made W88 the shirt sponsor for five different Premier League clubs — a record for an Asian-facing operator in English football's top division.
Burnley Partnership Details
- Scope: The W88 logo appeared on the front of Burnley's playing kits for both the men's and women's first teams throughout the 2023–24 season.
- Stadium Branding: In addition to shirt placement, W88 benefited from perimeter branding at Turf Moor stadium and across the club's digital and social media channels.
- Community Involvement: W88 also agreed to support Burnley with community projects and charitable initiatives, engaging with local fans and the broader Clarets supporter base.
- Club Statement: Burnley Director Stuart Hunt stated the partnership "plays a significant role in helping us to compete in the Premier League," underlining the financial contribution such deals make to promoted clubs navigating their first season back in top-flight football.
Context and Significance
Burnley had secured promotion from the Championship under manager Vincent Kompany, returning to the Premier League after relegation the previous campaign. The club's previous shirt sponsor was UK-based Spreadex.
W88's track record of supporting promoted clubs — Wolves, Aston Villa, Fulham, and now Burnley — reflects a deliberate strategy of associating the brand with stories of footballing ambition and upward momentum, mirroring W88's own aspirations for global growth.
The deal represented the penultimate Premier League front-of-shirt sponsorship for gambling operators before the ban took effect, and W88 maximised the opportunity by securing a highly visible placement with a club with passionate national and international support.
